AI Copywriting with ChatGPT (Coursera Course)

AI Copywriting with ChatGPT

Welcome to my portfolio of AI copywriting.

I made this page to highlight the useful abilities and skills I gained from the AI Copywriting with ChatGPT Coursera project (Here). This course taught me how to create convincing copy, create powerful prompts, and use AI to turn marketing goals into understandable, captivating messaging. 

The samples I created below show how I can use ChatGPT for headlines, product descriptions, advertisements, and value-driven content.

Title: Solar Energy Ready in Your Pocket — Stay Powered On the Move

1. With the help of Chatgpt, I figured out the best customer bases and their core characteristics for the purpose of promoting the sales of solar powered powerbanks.

The prompt I'm using is: 

I'm writing a copywriting sales copy to better inform and promote the sales of solar powered charged powerbanks, pls tell me the main customer based and their core characteristics

2. After chosing the three most suitable customer bases to focus on, 5 PMD (Pain points, motivations and Desires) were writen using Chatgpt to create unique selling points later for the main body of the sales copy.

The prompt I'm using is: 

Now using the characteristics of Outdoor users, Travelers, Riders/gig workers and list me - 5 pain points in details - 5 motivations - 5 desires that link all three of them together

3. Now use the information Chatgpt generated to generate 10 unique selling points for further generation.

The prompt I'm using is: 

Based on these USP, write me a 10 headlngs for the sales copy in a professional but slightly humarous tone: - Eco-Friendly Energy Saving: Reduce electricity usage and enjoy clean, renewable solar power — ideal for budget-conscious and eco-conscious users.

4. After creating the unique selling points, a heading is needed for the sales copy, thus three unique selling points are used to create 10 headings to chose from, tone of the heading are detailed as well.

The prompt I'm using is: 

Based on these USP, write me a 10 headings for the sales copy in a professional but slightly humarous tone: 

 - Eco-Friendly Energy Saving: Reduce electricity usage and enjoy clean, renewable solar power — ideal for budget-conscious and eco-conscious users. 

- Solar-Powered Charging — Energy Anywhere, Anytime Never depend on wall sockets again. Charge your devices purely with sunlight during hikes, long trips, or daily work shifts. 

- Emergency-Ready Features (Flashlight + SOS Mode) Essential for camping, night deliveries, power outages, and unexpected situations — adds an extra layer of safety and preparedness.

5. An opening is required for the article as well, so the chosen heading is used to create the opening of the sales copy.

The prompt I'm using is: 

Use this heading: "“Solar Energy in Your Pocket — Stay Powered On the Move”" Pls write me a opening that catches the main customer bases chosen attention, write it in a more professional tone and in simple english.

6. In order to create the body and main points of the sales copy, we need a formula that is best suited for this kind of sales copy article, thus with the hep of Chatgpt, we are able to find the best formula.

The prompt I'm using is: 

Now write me 5 most effective copywriting formulas that suitable the sale copy Im writing right now.

7. The next one is the meat and bones of the sales copy itself, using all the information generated and chosen, I was able to use Chatgpt to create the structure of the sales copy itself.

The prompt I'm using is: 

Using this formula: Attention → Interest → Desire → Action (AIDA). Write me a 400 to 500 word length sales copy for the solar powered power bank using this USP: 

"- Eco-Friendly Energy Saving: Reduce electricity usage and enjoy clean, renewable solar power — ideal for budget-conscious and eco-conscious users. 

 -Solar-Powered Charging — Energy Anywhere, Anytime Never depend on wall sockets again. Charge your devices purely with sunlight during hikes, long trips, or daily work shifts. 

 - Emergency-Ready Features (Flashlight + SOS Mode) Essential for camping, night deliveries, power outages, and unexpected situations — adds an extra layer of safety and preparedness." 

 And for these three customer bases: 

"- Outdoor users, - Travelers - Riders/gig workers" 

 Along with this opening for the sale copy: 

"Never worry about your devices running out of power while you’re on the move. Our sunlight-powered powerbank keeps your phone, GPS, and essential gadgets charged wherever you are — on a long hike, a busy delivery shift, or a multi-day trip. Lightweight, durable, and weather-resistant, it ensures you stay connected, safe, and ready for anything, even when outlets aren’t available."

8. Now to link all of them together without the topic heads for the article.

The prompt I'm using is: 

Rewrite it so that it does not have a headings and the USP are incorperated naturally into the sales copy. Rewrite it suing the tone of a professional but in simple english for non-native English speakers.

9. With the help of AI detection sotftware online, I was able to humanize the sales copy and reduce the ai detection percentage from 74% to 9% so that SEO ranking of the sales copy wouldn't label it as AI written.

Website to humanize the sales copy: Here

Website to detect written AI percentage: Here

Below is the full sales copy sample: